Communications & Outreach
Share your story, build trust, and inspire action
Stories and connections move projects forward. At The Navigation Firm, our communications and outreach services help your work resonate—from kitchen‑table conversations to boardrooms and public hearings. As a Native‑owned team, we take pride in turning technical work into messages people understand and actions communities care about.
Why communications & outreach matters
Clear, consistent communication isn’t a nice‑to‑have—it’s a necessity. Our support focuses on four key reasons:
Earn trust. A steady voice and transparent information build credibility with riders, stakeholders and funders.
Focus your message. When everyone knows the audience and goals, communications stay aligned instead of scattering in different directions.
Listen first. Taking time to hear what people need ensures your outreach reflects real concerns and values.
Measure and improve. Tracking a handful of useful metrics keeps your efforts on target and shows where to adjust.
Together, these elements create communications that move people to engage, support and act.
Our services
Below you’ll find an overview of how we can help. Each service description explains why it matters and how we support you—without technical jargon or bullet points.
Communications strategy
Communications only work when they have a purpose. We help you clarify who you need to reach, what you want them to know or do, and how best to share that message. Then we develop a plan for the next 90 days that assigns roles, matches calls‑to‑action with the right channels, and keeps everyone on the same page.
Brand & story
People trust a familiar voice. We work with you to define your brand tone and key phrases so your communications sound like you—whether they appear in a press release, a meeting agenda or a tweet. We also create simple guidance for logo, colour and typography use and compile everything into a one‑page reference your team can follow.
Public information
When changes affect people’s lives, plain language and clear visuals matter. We write copy for your website, flyers and FAQs that anyone can understand. We design maps and “how it works” graphics that explain complex topics at a glance and provide ready‑to‑use templates so your materials stay consistent every time you need them.
Community outreach
Outreach starts with listening. We facilitate listening sessions and surveys—online or in person—in trusted venues using culturally grounded methods. We ensure accessibility with plain language, alt text and captions so everyone can participate and feel respected.
Stakeholder engagement
Successful projects depend on strong relationships with boards, councils and partners. We help you map who needs to be involved, prepare concise briefings and meeting materials, facilitate sessions that get decisions made, and manage follow‑ups so promises are kept and trust grows.
Service change communications
Changes succeed when people know what’s happening, when and why—before it affects them. We create preview maps, timelines and alerts for riders or users, draft FAQs and web updates, prepare signage and coordinate outreach with schools, employers and community groups so everyone feels prepared.
Digital communications
Many people will first hear about your project online. We organise website content and improve page titles and descriptions so search engines and readers know what to expect. We craft email updates people actually open and act on, produce social posts and short videos that explain changes and build a simple, realistic content calendar to keep you on track.
Campaigns & media
Big initiatives need the right visibility. We help you develop a campaign theme and timeline, create creative assets, prepare press packets and talking points, coach spokespersons and coordinate local media and partner outreach. Our goal is to build momentum and credibility without overwhelming your team.
Issues & crisis readiness
Being prepared prevents panic. We work with you to create scenario plans that outline roles and approvals, provide quick‑response templates and staff coaching, and capture after‑action notes so every crisis response makes you stronger for the next time.
Measurement that makes sense
You can’t improve what you don’t measure. We define a small set of metrics—like reach, response and sentiment—build simple dashboards and check‑in rhythms, and summarise outcomes with “what we heard / what we did” reports so you can show progress and keep communications on target.
How our process works
Our communications and outreach process keeps everyone focused and reduces overwhelm:
Listen & understand. We start by learning your goals, priorities and the communities you need to reach.
Plan smart moves. We identify a few achievable steps—often in 90‑day windows—so your team can stay on track.
Create & build. We design, write and produce the messages, visuals and tools you need—ready for launch.
Share & learn. We publish, measure results and adjust, creating a rhythm that builds momentum and consistency over time.
Let’s get started
Ready to craft messages that connect?