The Navigation Firm — Brand Story

At the heart of The Navigation Firm are three Native women who know what it means to navigate complex paths — for families, for communities, for nations. Together, we created this firm as a compass for others: rooted in culture, sharpened by experience, and guided by the belief that growth only matters if it lifts people along the way.

Our logo carries that meaning:

  • The Three Points represent the three of us — three women, three voices, three leaders. Each point reflects the expertise we bring: grounded in economic development, rooted in public transit, and advancing tribal transit. Individually, our strengths are powerful; together, they form the full compass.

  • The Rising Shape reflects where we are headed: upward, forward, with clarity.

The Navigation Firm logo arrow mark in aqua on a transparent background.

  • The Straight Lines show the way we work: direct, strategic, and steady. They stretch beyond the wordmark to remind us that every project we touch ripples outward — beyond a plan, beyond a moment, into lasting change.

We believe the strongest strategies are those shaped in partnership. That’s why we don’t just advise from a distance — we sit shoulder to shoulder with communities, leaders, and riders to design solutions that honor culture and create measurable impact.

Like the lines in our mark, our work extends outward — from the three of us to the communities, systems, and people we serve. We know that true navigation is not about having all the answers, but about traveling the course with discipline, trust, and vision.

At its heart, The Navigation Firm is a compass for progress — guiding organizations with clarity, expanding opportunities, and navigating toward lasting impact.