Jennifer Smiles

Web & Digital Marketing Manager, Grand Splash Marketing · Partner Collaborator

Jennifer builds accessible, user-friendly websites and integrated digital campaigns for nonprofit, public-sector, and Tribal partners. She leads multi-site programs end to end—so teams can publish faster, stay on brand, and communicate clearly.

About Jennifer

As Web & Digital Marketing Manager at Grand Splash Marketing, Jennifer brings a decade of experience delivering clean, consistent site builds and process-driven maintenance. She plans and launches new sites, manages updates across multiple properties, and coordinates day-to-day production with cross-functional teams—keeping everything on schedule using tools like Teamwork, Google Workspace, and other best-in-class platforms. Her portfolio includes Faces of Transit and Oklahomans for Mobility for the Oklahoma Transit Association, plus websites for NEORTPO, SERTPO, Pelivan Transit, Veterans Ride Connect, Southwest Community Action, Northeast Oklahoma Community Action Agency, and PICK Transportation. Jennifer is known for dependable delivery, accessibility-minded design, and practical content governance that sticks.

Away from work, Jennifer and her husband of 20 years are proud parents to two college-age daughters. She is also a proud citizen of the Cherokee Nation.

Focus & Expertise

  • Multi-site web program management & content governance

  • Accessibility best practices (WCAG-aligned structure, alt text, focus styles)

  • SEO fundamentals and on-page structure (titles, meta, headings, schema basics)

  • Analytics reporting and actionable insights

  • Stakeholder training & editor playbooks

  • Launch planning, redirects, QA, and ongoing site maintenance

Professional outdoor headshot of a woman with glasses wearing a denim shirt, smiling in front of leafy trees.

Representative work

  • Faster publishing: streamlined workflows and editor guides that reduce bottlenecks

  • Consistency at scale: unified components, typography, and brand patterns across multi-site ecosystems

  • Accessibility lift: practical improvements to headings, color contrast, alt text, and keyboard paths

  • Clear reporting: simple dashboards that track traffic, search visibility, and content health

Programs & offerings

  • Web Audit: accessibility and SEO checks, performance review, and prioritized fixes

  • Governance Toolkit: roles, workflows, editor guides, and page templates

  • Accessibility & SEO Tune-Up: quick wins and a near-term improvement plan

  • Editor Training: live sessions and reference docs for staff and partners